Catering To Those Who Care Least

In his book, “America’s Game, The Epic Story of How Pro Football Captured A Nation”, Michael MacCambridge writes about how the Super Bowl halftime show became bigger to some than the game itself. In particular he refers to the aftermath of the Janet Jackson and Justin Timberlake disgrace in 2004. Of this MacCambridge writes “that one frustrated club executive asked, ‘Why do we do this? We bend over backwards and change everything around, just to draw in the people who least care about the game. And when that blows up in our face, we have to deal with the embarrassment.’”

I think the church has a lesson to learn in this regard as well. Well known “preachers” have surveyed neighborhoods to find out what the average Joe or Jane want in a church. Others are careful to avoid certain topics in the pulpit for fear of losing members. The church becomes so concerned with marketing itself and furthering its brand that truth takes a backseat to taste, if it gets to go along in the ride at all. The highest priority is attracting people “who don’t like church”. Pump up the volume to rival a club or a honky-tonk, tone down the teaching to such a plain vanilla that it challenges no one to “grow in the grace and knowledge of our Lord and Savior Jesus Christ” (2 Peter 3:18) and you will attract droves. They may not be mature but my, don’t they have a good time?

If the church is going to be as God would have it, then it needs to stop catering to those who care least. It needs to stop wringing its hands over childish, flighty folk who are just waiting to be offended. It needs to stop asking people what they want from the church and start telling people what God wants from them. Being a disciple of Christ is not for the self-centered or the self-satisfied. When the church projects otherwise it betrays its calling and those who care most.

Brad Fry

Published in: on October 24, 2012 at 3:55 pm  Leave a Comment  
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